The Go-To Experts for
Women’s Health Innovation
FemHealth Insights empowers business leaders to deeply understand the women’s health market and discover strategic opportunities to positively impact female health and wellness through custom consulting services, expert thought leadership, comprehensive market analysis, and direct access to the FemHealth startup community.
We work with:
Private equity firms
Venture capital funds
Corporate strategy teams
Pharmaceutical and device manufacturers
Global health funders
Women’s health startups
Non-Profits and Governments
Strategic Advisory Services
Most Requested Services
1. Health Vertical Landscaping
Comprehensive identification and evaluation of companies operating within a specific women’s health vertical.
Typical Deliverables Include:
Company mapping across stages (idea → public)
Product type analysis (CPG, digital, device, diagnostic, therapeutic)
Regulatory landscape review
Funding history analysis
Competitive positioning framework
Best For: Corporate market entry, investment thesis development, acquisition pipeline building.
3. Market Trends & Insights Reports
High-level strategic intelligence for decision makers entering or expanding within a women’s health vertical.
May Include:
Market size and growth analysis
Disease prevalence and demographic trends
Stakeholder ecosystem mapping
White space identification
Standard-of-care paradigms
Risk factor and unmet need analysis
Forward-looking trend predictions
Best For: Board-level decisions, strategic expansion, investor memos.
5. Global Health & Funding Strategy
Strategic advisory for organizations expanding into emerging markets or pursuing blended capital strategies.
May Include:
Investor mapping
Philanthropic funding identification
LMIC market entry feasibility
Stakeholder interviews
Risk analysis and implementation pathways
Best For: Global health funders, NGOs, multilaterals, and companies seeking scalable, financially viable expansion into emerging markets.
2. Competitive Deep Dives
In-depth analysis of 5–15 high-priority companies.
May Include:
Business model review
Clinical evidence evaluation
Revenue and commercialization strategy assessment
Messaging and brand positioning analysis
Existing partnerships and market traction
Executive team review
Warm founder introductions when appropriate
Best For: M&A diligence, partnership strategy, investor evaluations.
4. Scientific & Innovation Assessment
For clients evaluating scientific feasibility or novel approaches.
May Include:
Literature reviews
AI and emerging tech landscape analysis
Clinical research benchmarking
Regulatory and approval pathway mapping
Expert interviews
Best For: R&D planning, acquisition decisions, product expansion.
Some of Our Highly Satisfied Current and Former Clients
Sample Engagements:
Scientific review of diagnostic potential using menstrual effluent, including expert interviews and acquisition strategy analysis.
U.S. market entry strategy for Asia-based hormone tracking device; identified fertility clinics as initial customer segment.
Gap assessment of chronic conditions disproportionately affecting females; recommended technology acquisition strategy.
Investor mapping and fundraising strategy for multipurpose contraceptive/HIV prevention therapeutic intended for African markets.
Market Analysis of female mental health, including hardware landscape and AR/VR future scenario modeling.
Competitive analysis and launch strategy evaluation for vaginal health CPG product entering U.S. retail.
Landscape review across maternal health and fertility for acquisition interest.
Uniquely Qualified
FemHealth Insights proudly defined femtech in 2020 from ‘women’s health innovation’ to ‘solutions to conditions that solely, disproportionately, or differently affect females, women, and girls’. In 2021, Femhealth Insights published the first comprehensive market evaluation report, showing that women’s health was worth at least $1.2 Trillion.
Our work is cited globally by top firms, including Frost and Sullivan, Accenture, Rock Health, Deloitte, and the Gates Foundation. We launched, operated, and sold the largest virtual community of women’s health founders. We maintain the largest database of femtech startups, have published over 240 podcast interviews, and have hosted over 5k attendees at virtual events, with a digital audience of 150k+.
The team is led by the well-respected Dr. Brittany Barreto, who has been at the forefront of the femtech movement since 2019. Women’s health is broad and diverse, so every project is led by Dr. Barreto, with a team of consultants recruited to specialize in the specific market or health vertical the client is interested in.
